Attraction and Event Management for Hunter Valley-myassignmenthelp

Question: Discuss about theAttraction and Event Management for Hunter Valley. Answer: Introduction Hunter Valley Caravan Camping 4WD Fish and Boat Showis an upcoming tourism and trade show event that will take place in Hunter Valley, Australia from 25th to 27th May 2018. This is an annual event that has been taking place since the last 20 years and is generally participated by around 50,000 people each year (Taylor et al. 2015). While the main objective of the event is to promote the rural culture of the country among the general countrymen, there are some other attractions and mini events as well that add to the value of the entire event. There is also an entry price that the visitors have to pay and get an entry card in several months advance. Event Brief Type, Dimension and Associated Attractions This event is a tourism and recreational event that also has a business aspect and looks to promote the rural culture and activities of the country. Although the current dimension of the event is limited to regional, plans are in place to expand the event over even greater boundaries. The main attractions of the event are as follows. Reptile Displays In this mini event, Allan Burnett conducts a reptile display show with a large collection of live reptiles that are found in Australia (Connell 2016). The main objective of this mini event is to raise awareness among the natives to correctly identify the reptiles that can cause life threats. Flair Riders Flair is a stunt biking company founded by Jack Field and houses a large number of bikers who perform freestyle and other stunts at various events. Flair riders also perform at this event and are also one of the main attractions of the event. The Australian Travelling Fishing Show This particular mini event involves display of fishes to the visitors. These fishes are kept in giant tanks so that they can roam freely and the spectators have the chance to see how the fishes roam about under the oceans (Gibson 2014). In addition, displays are also made regarding how different fishes react differently to various types of lures while the fishermen are attempted to catch them. 4WD Display and Demonstrations In this exciting mini event, the Gold Eagle 4x4 Club creates a 4WD Demo Track and takes visitors on a ride over this terrain. The visitors are able to enjoy the thrill of travelling through this bumpy ride in the Golden Eagle vehicle. The money raised in this mini event is donated to local charity. Analysis of Categorization Indicators Form or Content This event takes the form of a collection of mini events with a variety of attractions for the visitors. In this event, several rural organizations as well as some popular clubs join and conduct mini events and display shows (Wedde 2015). Although this event is mainly based on tourism and trade show, many of the contents of the event are generally recreational that also add to the attraction value of the event. Location and Size The show takes place in the famous Hunter Valley of Australia on the Maitland Showground, East Maitland, Australia. The event will take place between 25th and 27th May, 2018 and will remain open for visitors between 9 AM to 6 PM. As per an early estimate, there will be around 500 exhibitors present in the show and there will also be around 50,000 visitors who will join this particular event. Budget Considerations The overall budget for the event is expected to be AUD $500,000 while it can be further increased with the increase in the number of exhibitors in the event (Bajpai 2014). The main source of the event is from the ticket sales and the sales of souvenirs purchased by the visitors. Keeping aside a minimal profit, the rest of the profit gained is donated for the rural communities development. Number of Participants 20 years ago, the event started with only five exhibitors and a few hundred visitors whereas currently, there are around 500 exhibitors and 50,000 visitors every year. Event Stakeholders and their Involvement The event stakeholders and their involvement in the project are shown in the following table. Stakeholder Name Stakeholder Designation Involvement Loretta Payne Event Organizer Organize the entire event David Barrett Event Manager Execute the entire event as per the plan Alicia Stokes Exhibition Manager Organize exhibition stalls and manage exhibitors James Warner Ticketing and Sales Manager Manage the sales of tickets and souvenirs, manage revenue generated Watson Grey Security Manager Manage the safety and security of the visitors Conclusion As with the recent years, this years event is also poised to be successful in terms of number of visitors and amount of revenue generated. It is also expected that the visitor count from last year (43,500) will also increase by a significant margin making the event a grant success and earn national fame. References Abascal, T.E., Fluker, M. and Jiang, M., 2016. Domestic demand for Indigenous tourism in Australia: understanding intention to participate.Journal of Sustainable Tourism,24(8-9), pp.1350-1368. Amelung, B. and Nicholls, S., 2014. Implications of climate change for tourism in Australia.Tourism Management,41, pp.228-244. Bajpai, S., 2014. Sustainable national parks: balancing competing priorities of conservation and recreation. Christensen, J. and Jackson, G., 2014. Shark Bay snapper: science, policy, and the decline and recovery of a marine recreational fishery. InHistorical Perspectives of Fisheries Exploitation in the Indo-Pacific(pp. 251-268). Springer, Dordrecht. Connell, J., 2016. Rural Place Marketing, Tourism and Creativity: Entering the Post-Productivist Countryside. InRural Change in Australia(pp. 201-224). Routledge. Gibson, C., 2014. Rural place marketing, tourism and creativity: entering the post-productivist countryside.Rural Change in Australia. Population, Economy and Environment, pp.197-210. Mahadevan, R., 2014. Understanding senior self-drive tourism in Australia using a contingency behavior model.Journal of Travel Research,53(2), pp.252-259. Prince, S., 2018. A Review of Indigenous tourism: cases from Australia and New Zealand edited by Michelle Whitford, Lisa Ruhanen and Anna Carr, Oxford, Goodfellow Publishers, 2017, 250 pp., 85.00 (hardback), ISBN: 9781911396406. Ruhanen, L., Whitford, M. and McLennan, C.L., 2015. Indigenous tourism in Australia: Time for a reality check.Tourism Management,48, pp.73-83. Taylor, N., Harris, S., McClintock, W. and Mackay, M.D., 2015. Upper Waitaki limit setting process: social-economic profile of the Waitaki Catchment. Van der Wagen, L., 2015.Events Tourism Essentials. Pearson Higher Education AU. Wedde, I., 2015.The Grass Catcher: A Digression about Home. Victoria University Press.